/ Project
The Output
An independent, irreverent playbook that turns startup-world noise into signal-rich field notes for builders.
/ Project Scope
Sharp field notes for builders.
Beyond the visual identity, The Output needed a fast publishing stack for editorial velocity, audience capture, and measurable content experiments.
/ Role
Development & Growth Systems
I built the production website, connected the CMS workflow, instrumented analytics, and set up the growth layer around newsletter capture, mailing automation, and PostHog experiments.
Website
01- Responsive editorial frontend
- Reusable article and landing templates
- Performance-focused media handling
CMS
02- Structured publishing workflow
- Content models for posts and campaigns
- Editor-friendly content operations
Growth
03- Newsletter capture flows
- Mailing automation hooks
- Audience segmentation foundations
Analytics
04- PostHog event tracking
- A/B testing setup
- Conversion and engagement measurement
/ 01
Editorial System
The visual language balances sharp editorial composition with just enough chaos to feel independent and alive.
/ 02
Typography
Type carries the attitude: minimal, direct, and structured around making dense thinking easy to scan.
/ 03
Brand Essence
Signal flow, data noise, and hand-drawn illustrations give the publication a recognizable world of its own.
